Juisi
Brand Identity
Quantum Connect worked closely with Juisi to build a complete brand identity that captures their energetic and health-focused ethos.
From logo design to colour palette and typography, we developed a playful yet professional visual identity that stands out on shelves and online.
We also designed the product packaging; creating sleek, modern juice bottles that not only look fresh but also communicate the purity and quality of the ingredients inside.
Juisi is a vibrant start-up bringing a fresh perspective to healthy living through cold-pressed juices made from 100% natural ingredients. With a focus on wellness, sustainability, and bold flavours, Juisi aims to become a go-to brand for health-conscious consumers looking for quality and convenience in every bottle.
Solution
The wordmark logo is formed with letters with prominently round features. Therefore, the design forms the words using concentric circles to provide a bubbly and memorable logo.
The S in the “Juisi” typeface is intentionally sunk to provide added visual value. In addition, the S is intended to wrap around the packaging for extra flair.
The wave pattern was added to reference the juice. Orange was chosen to fill the wave pattern within the logo itself, as it both attracts attention and contrasts the green primary colour.
This design should be used on the main body of packaging, where the S can wrap around from one surface to the other.
Meanwhile, the S in the wordmark logo design is used to form the submark logo. This design is formed by duplicating the S and rotating it by 90*. The negative space between the curves also resemble fruit slices, cementing Juisi as a juice brand.
Since this is a compactly sized design, it can be used in a variety of situations. For example, this logo can be printed onto a bottle cap, or to serve as the favicon of the Juisi website.
In addition, this design can also be used in tight spaces where both the primary and combined logo would be constricted by size constraints.
This design also functions as the background graphics used in printed products, such as this brand identity guideline.
Together, the wordmark and the submark can be combined to form the full logo, used only in places where the logo is prominent.
Website banners, business cards or advertisements, wherepresentation is important, is where this design should be unleashed.
