Jev The Chippie
Brand Identity
Quantum Connect was commissioned to produce a new complete brand identity for Jev The Chippie, an up-and-coming carpentry outfit based in the West Midlands.
We designed a set of logos and branding that clearly reflects the field in which the company operates in.
A bold design was chosen for the primary and wordmark logos, optimised to stand out from the background and against its competitors.
Solution
By including elements found in carpentry, namely several commonly found wood joints, a new logo was produced after merging the joints into the letters.
The branding is inspired by the grid patterns found usually on blueprints, hence the chosen blue colour and the inclusion of a grid pattern as the background on web and print media.
We have included a gallery of the final products and mockups below.
