The logomark was designed to resemble a sailboat, aligning to the core operations of the agency. The blue element was designed to cascade into the word elements present in the wordmark and the full logo, as seen above.

A default background was designed to be used across various media while keeping the nautical theme. In this case, a continuous wave pattern was used in conjunction with two circles signifying the coast and a sandy beach.

These assets allowed us to produce a series of high quality content for Hi Escapes’ social media, including Instagram Reels and static image posts, as well as email marketing campagins.