A rose was chosen as the logomark for the client, representing undying love for centuries- fitting as the client serves weddings and similar occasions. Similarly, a deep burgundy colour was chosen to fit the theme, with the cream providing a stark contrast while maintaining the ambiance of purity and passion.

A background pattern was created using the outline of the logomark. In combination with the floral backgrounds, the branding clearly presents itself to the client base, announcing its expertise.

A mixture of fonts were used for the wordmark, presenting a mixture of both luxury and elegance from the serif and the cursive.