Cov Tech
Brand Identity
Cov Tech is a prominent UK Wholesaler and Retailer for high-quality used products available to a diverse variety of clients, including wholesalers, retailers, and consumers.
We were commissioned to present Cov Tech with a new logo and an updated brand identity to match.
Solution
The client opted to retain the power button design found on the original logo. We obliged.
There are several elements we incorporated into the final design. Firstly, the C and the T forms the power button for the logomark, using the primary font of the brand identity. Sky Blue, representing the city of Coventry, was elected as the primary colour of the brand.
The power button was incorporated also into the wordmark, with the O becoming the power button. Two distinct colours, which also form the gradient on the logomark, split the name of the business to present itself more clearly.
