CHARLOTTE
TRI COACHING
Brand Identity,
Social Media Management
Charlotte Tri Coaching approached Quantum Connect
for a ground-up refresh on their brand identity and to embark on a new approach on their social media outlets.
A new set of logos, along with complimentary palettes and typography, was provided alongside social media content and event promotion material as part of out partnership with Charlotte Tri Coaching.
Solution
Leaning into the “Coaching” aspect of the name, a logomark was formed using two runners running hand in hand. The logomark also replaces the two Ts in the wordmark.
Purple was chosen to be the main palette theme for Charlotte Tri Coaching, with complimentary shades of purple and a contrasting shade of orange as supplementary colours.
